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Define Digital Academy - Sell More With Google
Module 1: Everything you need to know about eCommerce & Google Ads including exactly how Google Shopping & Performance Max campaigns work.
This is important because I wholeheartedly believe that you cannot succeed at Google Ads if you don’t understand how these types of campaigns work.
Module 2: How to start selling your products with Google Ads the RIGHT way!
Remember how I said that one of the biggest reasons for why people don’t see succeed with Google Ads is because their account and campaigns are set up the wrong way? Well, in this module I will show you the exact account and campaign structures that you need to create for success with Google Ads.
Module 3: My ‘secret’ (well until now ????) advanced campaign and account structures that I use to build and scale brands to generate millions of dollars in product sales every single year!
In this module I do not hide anything, and I even show you the set-up of some of my actual campaigns.
Module 4: Build guaranteed sales and profits with this optimisation strategy.
When optimising a Google Shopping or Performance Max campaign, a clear step by step process should be followed, I will take you through all of the different optimisation options you have, so you can find the problems and then fix the problems.
In this module I even breakdown exactly what you need to check and optimise in your Shopping and Performance Max campaigns very 72 hours, every week, every month & every 90 days.
Module 5: Know what types of campaigns to use & when to use them!
For success you need a clear strategy on what campaigns will be used for, I will teach you:
Your ‘Always on’ & “Promotional periods’
Aggressive market domination strategies
Defensive market protection strategies
Which campaigns build your revenue
Which campaigns build your brand
Module 6: called ‘To the moon with double digit growth ????’
In this teaching I take you through how to review your performance and bidding strategies so that you can review the correct data AND then make the correct decisions to ensure that you will see month on month growth. This module also includes real life examples from accounts that I personally manage.
A BONUS module which breaks down the top 5 principles that you need for high converting landing pages PLUS also breaks down the best performing product page requirements from current high performing ecommerce product pages. The best thing about this training is that it is all based on data that was complied from over 10,000 individual user tests.
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